How Tracking Works

How does tracking work on Awin?

All tracking runs through Awin. When a customer clicks your unique publisher link, a cookie is placed. If they purchase within the cookie window, the sale is attributed to you in your Awin dashboard.

Find your tracking links in your Awin publisher account under Wild (ID: 125830) or reach out to our account manager. We ensure to send the tracking link within our newsletters as well. 

Wild offers tracking though discount codes as well. 

What attribution model does Wild use?

Last-click attribution on Awin. The most recent affiliate link clicked before purchase receives the commission.

Warm, engaged audiences who convert directly from your content are more valuable than broad top-of-funnel traffic. Quality content that drives intent is more valuable than volume.