Claims & Messaging

What claims can I make about Wild products?

Only use claims listed as approved in the Partner Asset Portal. Approved claims include:
- Performance claims (e.g. 48-hour odour protection)
- Ingredient claims (e.g. aluminium-free deo stick)
- Sustainability claims (e.g. plastic-free refills)

Do not make medical claims or comparative claims against named competitors. These are legally restricted and will result in removal from the programme.

How should I represent Wild's sustainability story?

Wild's core sustainability positioning:
- Plastic-free refillable format
- Natural, skin-kind ingredients
- B Corp certified 

Lead with the refill mechanic it's our most ownable, differentiated story. Avoid greenwashing language (e.g. '100% eco'). Be specific and factual.